Analyzing Business Markets I Look at the business markets if any | 7 | Identifying Market Segments and Targets I Specific market segmentation, targeting, and positioning statements by the students. | Competitive Dynamics I At this point in the semester-long project, students should be prepared to present their competitive analysis. Who are the market leaders for their chosen product or service? What niche have they identified for their product/ service? Is their product or service going to be a leader, follower, or challenger to well-established products or brands? | 9 | Crafting the Brand Position I At this point in the semester, student projects should be completed to include their fictional product or service’s brand positioning.

In relationship to the material contained in the chapter, students should have delineated and designed a differentiated brand positioning for their project. | 10 | Creating Brand Equity I At this point in the Trimester, students are to have their “branding” strategy developed for their project. Questions to have been completed include the brand name, its equity position, and the decisions in developing the brand strategy. | 11 | Setting Product Strategy I At this point in the project, students should have set their group project’s product or service strategy.

Evaluate on the product (or service) features, quality, and price and other considerations of “product” found in this chapter. | 12 | Designing and Managing Services I Students who have selected a “service” idea for the marketing plan must finalize their tottering accordingly. I Developing Pricing Strategies and Programs I Students should be prepared to hand in their pricing strategy decisions for their fictional product/service. In reviewing this section, the instructor should make sure that the students have addressed all or most of the material nickering pricing covered in this chapter. 14 | Designing and Managing Integrated Marketing I Students should present their channel decisions for getting their product or service to the consumer. Evaluate the completeness of the projects to the material contained in this chapter. 16 | Designing and Managing Integrated Marketing Communications I Students should have agreed upon their integrated marketing communications matrix. Evaluate the continuity of the message across all possible communication | 20 |

Tapping into Global Markets I If the project is to be exported to another country, then students’ submissions regarding how the product is to be distributed should be included here. | 21 | Managing a Holistic Marketing Organization I Second phase of the presentations of the project; students should ensure that their marketing plans contains a holistic view of the marketing process. I Under the projects heading for each chapter will be a reminder of the material due when that chapter is scheduled to be discussed in class.