Adventure Associates believes that some of the greatest insights into teamwork are discovered far away from computers, desks, and telephones. Consulting From our first encounter with our clients, we are committed to truly listening to their concerns, asking the right questions, and providing clear assessments and responses. They will realize that we work side-by-side to move them toward achieving their goals. We will help our clients by: Developing leadership training series. Providing training their trainers in experiential team building. Ђ Creating interactive new-employee orientation training. Adapting existing training into experiential programs. Outsource all training and development for the placement of the organization. Product launching: These are events where the corporation is releasing a product and they have an event that is open to people outside of the corporation. The purpose of the product launch event is to create visibility for the new release. Product launch hospitality is a relatively new marketing strategy with expansive potential.
Experiential event marketing has become a primary tactic, and markers are spending more on these immersed, emotionally powerful events than they are on broadcast network television. A well-choreographed product launch hospitality event an build a company’s reputation and enhance your bottom line, but organizing a product launch can also become a challenging undertaking, demanding significant investments. Successful product launch event management doesn’t come easily. Organizing a product launch requires meticulous, minute-by-minute planning and detailed research and analytics to capitalize on opportunities and optimize results.
Product launch event management experts must factor in audience diversity and win over highly contested consumer attention. Further, they must deliver post-event measurement in the form of accountability, performance reporting and ROI. In short, successfully organizing a product launch demands much more than a core event idea; it should combine the art of planning with the science of measurement to guarantee optimal spend – and optimal benefits. Organizing a Product Launch for Optimal Performance Truly successful product launch event management engages leading edge tools to support tighter strategy and design and tangible business outcomes.
Through thoughtful discovery, insightful design, skillful execution, and intelligent measurement and adaptation, customer’s product launch hospitality event can build n past successes and inform their product launch event management decisions into the future. Product launch hospitality expert will help client to achieve a 360-degree, three-dimensional perspective, so they can manage all participant touch points, get the data they need, make the right decisions, stay aligned with business objectives, and calibrate every element toward current and future success.
Market analysis A market analysis studies the attractiveness and the dynamics of a special market within a special industry. It is part of the industry analysis and this in turn of the global environmental analysis. Through all these analyses the chances, strengths, weaknesses and risks of a company can be identified. Finally, with the help of a SOOT analysis, adequate business strategies of a company will be defined. Future outlook and trends: Presently there are many event management companies in our country serving the companies in event management.
But hardy any of them providing both the training and the event planning service simultaneously to the corporate. Therefore our company in future will be able to capture this market by providing training/ leadership retreats, team building skill retreats and product launch events. Prospect for our future growth will be high in this business. Analysis of competitors: There are many event management companies in our country and the largest of which is MN Event.
None of the business simultaneously provides product launching as well as training services to the companies but we will provide both the services that will help the companies to be cost and effective. Therefore their strength is infrastructure development but the weakness is they don’t provide those two different services. We should be very careful of providing the services because they can imitate our services. By building effective team and providing better services, we can be no-I in this tilled and protect the threat tot new entrants Currently there are three other companies that offer event planning specifically to corporations.
They however, tend to do events that are more general in scope such as parties to reward customers or employees, or events to change the company image. There is no company that specializes in event planning of corporate training and product release events. There are companies that offer corporate training, but these companies provide the actual training and do not do any of the actual event lancing/ logistics of the entire event. There are companies that provide product- release services, but they do not specialize in it. Because event planning is a tight market, ACTS will benefit from their specialization in this area.
In the past, the buying patterns for the larger corporations were in the past to have an in-house solution. This pattern is disappearing in favor of outsourcing as there is the constant drive for gains in efficiency, something outsourcing can offer. Market segmentation ACTS is providing services to corporate customers only. We will not be going after the social market” which is an alternative market within the event planning niche. The corporate customer is a company that contracts with ACTS to plan and typically host an event for the company.
Corporations will be turning to ACTS to plan the events because: It is cost efficient for a third party to plan the event. This is the case because the third party only does event planning so they can plan and host the event more efficiently. The company does not have additional people that can be taken away from their daily Job and invest time in this infrequent event. Our event planning services for corporate retreats will typically be utilized by larger corporations. A larger company can be generally defined as one with more than 40 employees.
Smaller companies sometimes will utilize this service of ours; however, it is the larger corporations that typically have the budget for this activity. For our product launch event planning, we will be servicing companies of all different sizes. Typically the companies that use this service will be product based companies, but we will also offer these service to service-based companies who desire to announce a new service that they are offering. Target Market Segment Strategy ACTS is targeting large companies for our corporate retreat event planning.
The large corporations typically have the budget and the foresight to recognize the value in corporate retreats In addition, it is the larger corporations that typically use the corporate retreat as a training session for their employees. The training is typically in leadership development or teaming skills. While they do have these retreats at different intervals through the year, it is more cost effective for them to hire a service ouch as ACTS to plan the events when needed instead of paying the carrying costs of having a full-time, trained employee ready to do the planning when it is needed.
Stall’s product release planning services will be targeted at all different size companies. Companies of all sizes have product release and it is unusual for them to have product release many times a year requiring someone to be a full-time planner on staff. Therefore, it makes sense for them to hire an outside service to plan the event using their expertise in event planning to drive down the costs of production and hosting. Strategy and Implementation Summary ACTS will be aggressively courting companies to win over future contracts.
It will offer a superior service at a lower cost due to specialization. By concentrating on a few specific services, ACTS will become proficient at these services. ACTS will increase company visibility through a website, local Chamber of Commerce networking, and participation in trade shows. Our website will be quite detailed and provide a visitor in-depth information about the services ACTS offers, the corresponding high level of quality, and the cost savings that can be achieved wrought our firm.
ACTS will also be quite active in the Dacha Chamber and commerce that will help realize a lot of business transacts. Lastly, ACTS will be active in the many trade shows . The use of trade shows allows members of ACTS to be introduced to a wide range of businesses that otherwise would be difficult to establish an initial relationship with. SOOT Analysts I Strength I Weakness I I Ensuring to provide quality service through contractual farming I Limited service capacity I Shortage of corporate customer skilled personnel I High confidence level I Strict quality control
I Availability of trained & Shorter Lead time I Head start I I Liaison with the experts I Specialized event planning I I Threats I I Increasing competitors service line I Expansion of branches lopsidedness I Opportunity to expand I I Easily imitable service concept I Incorporating newer and better technologies Competitive Edge Stall’s competitive edge will be based on two factors, specialization and strategic relationships. ACTS will be specializing in two distinct areas of corporate planning.
While specializing essentially precludes ACTS out of a lot of different markets, it allows ACTS to excel in the markets that it has chosen to participate in. Specialization allows ACTS to be an expert in the two areas that it is in. Additionally, the expert knowledge allows ACTS to provide the service as a cost saving to the company because the fewer services ACTS offers, the more they can concentrate on improving the current offerings. Improvements, that ACTS strive for, is a reduction in cost charged to the client and an improvement to the level of services offered.
Stall’s second competitive edge is based on the use of strategic relationships. ACTS clearly realizes that they cannot be good at everything. ACTS believes it is better to concentrate on a few things, excel in those areas, and form strategic partnerships with companies that excel in the service areas that ACTS doesn’t. Applying this philosophy, ACTS has decided in addition to planning corporate retreat training sessions, they want to offer the service of hosting/leading these events as well.
The service of hosting/leading however, is quite different than planning and ACTS believes that it would be more cost effective to form a strategic relationship with an expert in this field instead of trying to become proficient themselves. ACTS then is able to offer a top-notch service offering of hosting/leading the training seminars but does not have to invest heavily in developing the program. The use of strategic relationships is unusual in the event planning space. Most event planners are generalists and try to do a little of everything.
ACTS is following the model of benchmark companies in other industries that have recognized the value of specialization and the use of strategic relationships. We will also build up personal relationship with our friends and relatives who can also help realize a lot of business transactions. Operational plan ACTS will provide its service such a way that it can catch up the overall market very soon. For this reason it has undertaken some operational plan- like following: Flow orders for its service: It will ensure the efficient flow of orders of service to fulfill the market demand.
New service will be launched to keep up with the market. ACTS targets to capture the other organizational activities as its event management. ACTS will provide planning assistance, assistance in case of product and marketing of the organizations. Technological Utilization: Since ACTS provide training service to the organizational employee, it must keep in mind about the up gradation of the technological utilization in training program.
To accomplish this task ACTS is planning to take the following: v/ New technological up gradation to train the employee According to the customer requirement upgraded technology will be installed Technical Development: Website will be developed by OKRA software Ltd. Located in Goulash. The none office equipment will be the largest chunk tot the start-up expenses. Equipment includes a 3 computer system, fax machine, office supplies, cellular phone, and pager. The computers should have at least a 500 megahertz Echelon/ Pentium processor, 64 megabytes of RAM (preferably 128) and 6 gigabyte hard drive.
One computer will become a server with a printer and a writable CD-RAW for backing up the system. Microsoft Office will be installed on all the workstations and one computer will need Cookbooks(r) Pro. The office will require some desks, bookshelves and couches. V/ Two phone lines will be needed in addition to a cellular phone and pager for Jeff. The Use of Capital: The accounting fees will be used to set up the accounting suite so ACTS can do the accounting in-house. The legal fees are used for the formation of the corporation as well as for viewing/generating standard client contracts.
The advertising costs are based on the need to communicate our service to perspective customers. V/ Initial financing required out of which 640000 will be financed by co- owners and other financing requited as loan to be paid off over 10 years. These financing will cover equipment, legal fees, accounting fees, advertising fees, and website development fees. Organizational plan Process of identifying an organization’s immediate and long-term objective, formulating and monitoring specific strategies to achieve them. It