Organisations using social technologies to spread the influence of their brands need to balance their social networking efforts with their responsibilities to their consumers and stakeholders, while adhering to the legal obligations and manage brand reputation. It becomes critical for organizations using social media to safeguard the internal and external stakeholders including children, minors and vulnerable adults. A strong framework for using social technologies can be established by developing an extensive organizational social networking policy which will go a long way in strengthening the social media marketing efforts.By developing a comprehensive social networking policy, organizations can achieve the following objectives:Social media marketers, moderators and internal stakeholders of the organization are given specific directions and guidelines for interacting using social networks which help to streamline and standardize communication with the external world.
Guarantees that the content published on the social networks is not discriminatory, insensitive, abusive or hateful, offensive, sexually explicit and illegal in nature which might bring the organization into ill repute.
Empowers consumers and external stakeholders to clearly identify social channels where brands publish the authentic information and also receive the intended communication as opposed to misrepresented information.
Ensures to safeguard the brand reputation and goodwill of the organization in social media.
A strong social networking policy empowers organizations to safeguard its intellectual property rights, including logos, trademarks, copyrighted material and financial disclosures.
Protects organizations against any unauthorized use or malicious benefit gained by employees & alumni of the company’s resources and social networking technologies including company data, account details, contacts and documents.
Organizations can be successfully aim to act in accordance with…