T HE P OWER
OFS T R AT E G Y I N N O VA T I O N
A New Way of Linking Creativity and Strategic Planning to Discover Great Business Opportunities
Robert E. Johnston, Jr. J. Douglas BateAmerican Management Association
New York • Atlanta • Brussels • Chicago • Mexico City • San Francisco Shanghai • Tokyo • Toronto • Washington, D.C.Special discounts on bulk quantities of AMACOM books are available to corporations, professional associations, and other organizations. For details, contact Special Sales Department, AMACOM, a division of American Management Association, 1601 Broadway, New York, NY 10019. Tel.: 212-903-8316. Fax: 212-903-8083. Web site: www.amacombooks.org This publication is designed to provide accurate and authoritative information in regard to the subject matter covered. It is sold with the understanding that the publisher is not engaged in rendering legal, accounting, or other professional service. If legal advice or other expert assistance is required, the services of a competent professional person should be sought.Library of Congress Cataloging-in-Publication Data Johnston, Robert E. The power of strategy innovation : a new way of linking creativity and strategic planning to discover great business opportunities/ Robert E. Johnston, Jr., J. Douglas Bate. p. cm. Includes bibliographical references and index. ISBN 0-8144-0768-4 1. Strategic planning. I. Bate, J. Douglas. II. Title. HD30.28.J657 2003 658.4 012—dc21 2003004618 2003 Robert E. Johnston, Jr. and J. Douglas Bate. All rights reserved. Printed in the United States of America. This publication may not be reproduced, stored in a retrieval system, or transmitted in whole or in part, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of AMACOM, a division of American Management Association, 1601 Broadway, New York, NY 10019. Printing number 10 9 8 7 6 5 4 3 2 1Dedicated to:
Danielle, Rob,…