Master of Business Administration – International Business & Entrepreneurship
Master Thesis EFO705 – Thesis Group 2019
Study Terms 2007-2008
School of Sustainable Development of Society and Technology
Malardalens University
Vasteras, Sweden.Marketing Communication of Pepsi & Coca Cola in Pakistan!Muhammad Kashif Omer Malik
840310-P655
E-mail: [email protected]
Tutor: Leif Linnskog
Date: 01 Sep 2008Marketing Communication of Pepsi & Coca Cola in PakistanExtracts
Date01 September 2008AuthorMuhammad Kashif Omer Malik
Qilah Lachman Sing, Ravi Road,
Lahore, Pakistan.
[email protected]
+923214912558LevelMaster level thesis in Business Administration (15 ECTS)TitleMarketing Communication of Pepsi and Coca Cola in PakistanTutorLeif LinnskogProblemHow the marketing communication of Pepsi cola and Coca cola is seen in
Pakistan and how come the strong position of Pepsi cola
MethodsThe research is done basically on the qualitative format in which some facts and
figures are used for the support of the central issue of research. The data was
collected by approaching different sources including primary and secondary styles.ObjectivesThe purpose of this research is expose the facts of the appearance of both Pepsi
and Coca Cola in Pakistan in terms of marketing communication. This research is
mainly based on the marketing communication in which the purpose is to expose
the either company’s marketing communication on the media and contribute the
matter to the fact of Pepsi cola’s strong position.Research CruxThe appearance can be better in seen in the physical manner and the marketing
communication is the best possible activity for the companies to be apparent to
others. Marketing communication in fact cover many aspects as it expose the
products as well which can be seen by the public.ConclusionsPepsi seems stronger in all of the contributed parts…