Chapter O page: 23 B. Manufacturing sees a way to improve a product, R&D takes the suggestions and expands on it, engineering redesigns it, manufacturing implements the change, marketing sells it C. Customers express an unmet need, R&D develops the product to meet that need, the product is produced, marketing promotes the product D. Reeking does research to discover a need, R&D comes up with the product concept which is refined by engineering. Manufacturing produces it and marketing sells it The correct answer is: scientific discovery leads to an invention, engineering designs the product, it is manufactured and then marketing promotes it Question 3 Technology in its purest form is Select one: A. Faith that things will get better. B. Pure guesswork. C. Knowledge to solve our problems and pursue our goals. [pick]correct Difficulty: Easy Schilling – Chapter 01 #36 Page: 3 D. Always derived from physics. The correct answer is: knowledge to solve our problems and pursue our goals. Question 4 Technological innovation can improved goods and services. A. Positive[pick]correct Schilling – Chapter 01 #34 B. Inverse C. Negative D. Unknown nave a impact on our quail tit through The correct answer is: positive Question 5 When Peter Debby was approached by Bell Labs to Join the company working with polymers he said, “l’ don’t know anything about polymers. I never thought about them. ” R. R.

Williams of Bell Labs replied, “That is why we want you. ” This scenario points out that Select one: A. Companies prefer employees they can train themselves. B. Williams understood that they might need someone who would bring a fresh perspective to the company. [pick]correct schilling – Chapter 02 page: 17+19 C. Bell Labs needed a stronger sense of purpose that it currently had. D. Bell Labs was planning on dropping its polymers research. The correct answer is: Williams understood that they might need someone who would bring a fresh perspective to the company.

Question 6 00 out to 1 Which of the following would typically be considered a downside to geographical clustering? Select one: A. Firms may benefit by improvements in local infrastructure such as roads and utilities. B. Firms have to spend more on transportation costs for their inputs because suppliers are located far away C. Firms in a region have lower net income because the tax rate in that region is very high D. Firms may have to lower prices on their products because there are many local competitors serving the same market. pick]correct Schilling – Chapter 02 #45 page: 29 The correct answer is: Firms may have to lower prices on their products because there are many local competitors serving the same market. Question 7 Sources for successful innovations include(s) A. Customers. B. External networks of firms. C. N-house research and development. D. All of the above[pick]correct Page: 16 The correct answer is: all of the above Question 8 The Slow Residual refers to A. The extra leisure time consumers now enjoy as a result of technological innovation. B. He reduction in the amount of inventory needed by manufacturing firms due to technological improvements in inventory management. C. The increased amount of output achievable from a given quantity of labor and capital due to technological innovation. [pick]correct Schilling – Chapter 01 #24 D. Obsolete products left on the market due to the accelerated product life cycle. E. The less developed nations of the world being left behind due to their slower development of technology. The correct answer is: the increased amount of output achievable from a given quantity of labor and capital due to technological innovation.

Question 9 Which of the following will probably have the LEAST influence on organizational creativity? Select one: A. Location of the organization[pick]correct Page: 18 B. The organizational structure C. Incentives provided tort creativity D. The creativity of the individuals in the organization The correct answer is: location of the organization Question 10 Which of the following statements about being a successful innovator is most likely to be true? Select one: A. To innovate successfully you should start out with only a vague idea B. Our thinking should not be structured so ideas can pop into your head C. You should have a completely open mind about how to proceed and “go with the flow” D. You need clearly defined strategies and processes[pick]correct Schilling – Chapter 01 #26 Page: 4 The correct answer is: you need clearly defined strategies and processes