Explain the Concept of Market Segmentation and Discuss Its Benefits as an Alternative to a Mass Marketing Approach.
Posted onMarketing assignmentQuestion:Explain the concept of market segmentation and discuss its benefits as an alternative to a mass marketing approach. “Market segmentation is the division of a market into different groups of customers with distinctly similar needs and product or services requirements.” (Smith, 1956) With a market segmentation, the whole market will be divided into different […]