Kenichi Ohmae in his article ‘The mind of the strategist’ suggests that Edison’s recipe for creative genius: ‘1% inspiration, 99% perspiration’ holds true for the development of business strategy. To what extent is this view supported by Brews’ arguments? Justify your answer.
Edison’s formula for creative genius: ‘1% inspiration, 99% perspiration’ as mentioned by Kenichi Ohmae holds true for the development of business strategy and Brews’ arguments support this statement. (Brews, 2003) in his article has said, “The essence of strategy is the creation of a tangible but abstract description of a firm’s bold intentions followed by a voyage of invention that turns these intentions into profitable reality”, associating this to Edison’s quote we can see that ‘bold intentions’ here refer to ‘inspiration’ where as the “voyage of invention…profitable reality” refers to ‘perspiration’, however through this association a quantitative comparison can not be made but it is made clear that Brews arguments support Edison’s’ viewpoint this is furthermore illustrated by the line “Success is 99 per cent percent failure.”(Brews, 2003). Similar to Ohmae, Brew’s has also has quoted Albert Einstein in his article saying, “Imagination is more important than knowledge”, star trek supports this thought since inspiration/imagination/creative fiction all are vital for successful strategy formation; However Brews’ in reference to this quote has mentioned that only a “gloss on Einstein’s statement is necessary” and that Successful star trekking is unlikely to develop from secluded ideas alone, these ideas need to be well-informed by positioning, shaped by planning, resourced through Leverage and implemented while Learning; hence justifying Einstein’s’ quote about creative genius being ‘1% inspiration, 99% perspiration’. In his book, `The Mind of the Strategist’, Kenichi Ohmae argues that the mind of the strategist is not dominated by linear, logical thinking.  On the contrary,…