A Deep Dive by Rich Horwarth
Critique
In the book, A Deep Dive, by Rich Horwarth, the author illustrates the benefits of submerging in deep strategic thinking and emerging with valuable insight. The book is titled after Horwarth’s divers analogy where he effectively describes the different types of strategic thinkers that exist: Beach Bum, Snorkeler, Scuba Diver, and a Free Diver. The book is a great source of knowledge and it provides valuable insight on strategy. There were many key points throughout the book that resonated with me and will most definitely impact my professional career in the future. First, Horwarth introduces the idea that efficient strategy is a product of profound, insightful thinking and discipline. A good strategist must not be a “beach bum”, instead, a good strategist must transform into a “free diver”. Horwarth argues that businesses must avoid the typical “strategic plan” which is merely a list of operational and financial goals without a blueprint to follow. A strategic plan must be followed by a defined plan of execution. Horwarth insists that businesses and individuals need to continuously engage in true strategic sessions, where the status quo is questioned, existing ideas are challenged, and innovative ideas are generated, not only to improve, but to develop a competitive advantage. Horwarth also states that strategy calibration is necessary on a continuous basis, not annually. Horwarth argues that businesses must keep themselves strategically fit to be able to endure the uncertainty of business cycles and economic downturns, and be proactive to implement new strategies to counteract the effects. Also, a company must be efficient when evaluating the influencing factors in the business environment. Horwarth’s PEST (political, economic, social, technological) analysis is a great tool to “enable one to capture key elements swirling about the business and better prepare for their effects” (1120).
Throughout the book,…