Designing a Sustainability Management System at BMW Group The Designators/USA Case Study Gillie A. McClellan and Michael W.
Toffee Has School of Business, University of California, Berkeley, USA Natalie Hill Human Rights Center, University of California, Berkeley, USA G Sustainable management system (SMS) G Industrial design G Triple bottom line G Sustainability G UN Global Compact G Case study This case study describes how an industrial design company developed a sustainability management system (SMS) standard, designed and implemented an SMS throughout its business, and then became the first company in the world to chive third-party SMS certification by a third-party certification organization.
Gillie McClellan is Adjunct Assistant Professor of Corporate Responsibility and the Executive Director of the Center for Responsible Business at the Has School of Business, University of California, Berkeley. Her research focuses on developing and analyzing companies’ CARS strategy, and its fit with their core business objectives, core competencies, and link to generating business and social value. She also looks at the correlation between gender and CARS, and using CARS as a hook to re-engage women tit business, as mid- to prevailed managers, as consumers, and as shareholders.
Finally, she writes case studies highlighting good practices of CARS within global companies. Michael Toffee’s research focuses on industry self-regulation, management standards, sustainable enterprise, and innovative environmental policy. He received a PhD at the Has School of Business, where he is currently a postdoctoral scholar. He has worked as an environmental management consultant in the United States and as a director of environment, health and safety for companies throughout Southeast Asia.
His work has been published in Journals including California Management Review, Environmental Science and Technology, The Journal of Industrial Ecology and Business Strategy and the Environment. Natalie Hill is a Deputy Director in the Asia-Pacific Programmer of Amnesty International. She was a Visiting Scholar with the Human Rights Center at US Berkeley and before that worked with both the Australian Federal Attorney General’s Department and the Federal Court of Australia. She was Associate to Justice Brannon of the Federal Court in 1999/2000.
With the Attorney General’s Department she acted variously as an attorney, as a policy and legal advisor on privacy issues and as Head of the Race and Disability Discrimination Section in the Human Rights Branch. Has School of Business, University of California, Berkeley, CA 947201900, USA Mac @has. Berkeley. Du tactual. NASA. Berkeley. Du/McClellan [email protected] Berkeley. Du faculty. has. Berkeley. Du/toffee u! Human Rights Center, University of California, Berkeley, CA 94720-1900, USA [email protected] Co. UK GM’ 46 summer 2004 2005 Greengage Publishing 103 gillie a. Cleaner, Michael w. toffee and Natalie hill his study was originally conducted in conjunction with the UN Global Compact (UNC) Learning Forum. The Forum is designed to enable and to further collaborative learning among UN Global Compact signatory companies as they work to implement sustainability. BMW was an early signatory of the UNC, and so is fairly far along the learning curve of implementation of sustainability. As such, it has significant in-depth best practices and learning to share with other companies who are in the midst of sustainability implementation.
This study will discuss Bum’s movement from a traditional environmental management system (MESS) to a more all-encompassing and innovative sustainability management system (SMS). It will walk through the hashes, steps, objectives and targets of this SMS implementation, and highlight the specific outcomes and challenges of this process. The hope is that this case study can guide other companies as they pursue not Just the buy-in to sustainable development but rather the far more complex move to implementing sustainable development throughout their company’s operations and educating their employees.
Company profile Designators/USA provides design and engineering services and is situated in southern California among more than 20 design studios operated by major automobile companies. It was founded in 1972 as an independent design company, ND the firm has developed expertise in designing vehicles?including automobiles, long-haul trucks, railroad passenger cars and construction equipment?as well as a wide array of consumer products such as cellular telephones, camera bodies, personal computer frames, ski goggles and sunglasses.
Its clients have included Atomic, BMW Group, Compact, Heidelberg, John Deere, Slipstream Worth, Microsoft, Motorola, Monika, Siemens A r Designators/USA began working with Munich-based BMW GAG (which later became BMW Group) in 1985, when it was asked to design the seats for the BMW 8 series. The relationship grew and eventually BMW Group acquired 51% of the company in 1991 and the remaining share in 1995.